Real Estate Information

Real estate investors have a problem in that the general market is geared squarely toward the needs of the standard homebuyer; us investors often feel like square pegs trying to fit into round holes.

The relationship between investors and real estate agents is a weird one. I have a long-term relationship with an agent that’s based primarily on loyalty and trust; I know she’ll take care of me and get the details taken care of, and she knows I’ll be back. I don’t get a lot of useful advice and she never brings me a deal, but she helps make sure I get the work done. So, generally speaking, when I’m buying a property or looking for a tenant I’ll often work with her.

But that’s kind pricey when it comes to buying. The notion that the buyer doesn’t pay a commission is a fallacy – the buyer does indeed bear this cost via an increased sales price – so I’m actually paying an awful lot for convenience and comfort.

So, time to try something new. Hungry Agents allows buyers and sellers to solicit bids from real estate agents for reduced commissions / commission rebates. So I gave it a try. I’m looking to make an offer on a multi-family property and placed my solicitation on Hungry Agents. Within 24 hours I had ten bids back offering rebates of 10% to 60%. Each bid is accompanied w/ some basic information about the agent: office location, rebate percentage, years of experience, franchise, and in come cases a biography page.

The buyer/seller who placed the bid can request a contact online. If the agent is interested in speaking with you then he can then give you a call.

Clearly this solution won’t work for everyone. But I generally find my own deals and make my own decisions with regards to pricing and terms, so basically I need someone to make sure the paperwork happens efficiently.?? I’m not looking for advice, leads, negotiation assistance, or to be chauffeured around Houston.? Hungry Agents makes the a la carte approach a bit easier.

Too bad about that logo, though. Strange marketing move for a company that needs to build a positive relationship with the real estate agent community

So you ve done your time in the city the big smoke as we Aussie s call it, and you re looking for the next step. Well, one of the biggest catch phrases around, along with the one of the most popular Australian real estate investment moves these days is the “sea change”.

The term “Sea Change” came about a few years back, giving a bankable “tag” to the thousands of people that each week move to coastal towns along the perimeter of this beautiful land. While it mainly refers to the older generation, younger investors are flocking to the beaches, east and west, north and south.

Just a few years back, deals a plenty were able to be found along the coast, homes for $60-$70-$80 and $90 thousand were everywhere these days they no longer exist! Adding a zero to those figures are more common nowadays that s not to say good deals aren t still available

In south east Queensland alone, up to 600-700 sea changers move each week, so long into the future, money will be able to be made by investing in the Australian coastline. This is no overnight fad!

The Sea Change phenomenon has been big business and a big marketing hook for investors, but while everyone is changing into their bikini s and board-shorts, is anyone thinking about the reverse surely if thousands of people are moving to the coast, that s leaving homes for sale within Australia everywhere! And when people move en-mass, prices are sure to be dropping quality investments will be revealed!

Really, the long and the short of the sea change phenomena is it really doesn t matter where you go quality investments can be found where ever you may be looking!

Analysts say that this area is better than that area, but I am a firm believer that good investments are realized through good research and negotiation. Learning the basics before outlaying any of your hard earned cash is the best advice I can give.

Do your numbers know your limits and stick to your guns!

All the best in you're Investing

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Home Staging - the MUST HAVE marketing tool for your property

By Sveta Melchuk

MSN Encarta dictionary defines Home Staging as the act of “beautifying a home for sale: cleaning, repairing and updating the decor and furnishings of an older home to make it more attractive when shown to potential buyers.”

The concept dates from 1970s, when a California Realtor and decorator noticed that the properties she took the time to sold faster and for more money than the average. Today, it's an important marketing/merchandising tool in the USA (and spreading to Canada from the West) for the Realtors and the home owners alike and it's especially important in a slow market, where you need every advantage over your competition. TV shows, such as Designed to Sell and Flip that House demonstrate that a bit of effort and a small investment can transform a property and make a BIG difference at sale time! The logic is strikingly simple: when you decide to sell your used car, wouldn't you clean, wash and fix it up before reselling it? You should do the same for your house, which is probably your biggest investment and presents an opportunity for a biggest return.

First impressions count for a lot, especially today, when most buyers pre-select the properties they are interested in on Internet. If your photos don't show your house at its best, you are probably missing out on dozens of potential buyers. The same is true for the visitors - when they come, make them feel , create that first impression which will make them fall for YOUR house.

A professional Staging consultant looks at your property with a buyer's eye and will recommend some easy and inexpensive solutions to enhance its value - such as decluttering, depersonalizing, and reorganizing your furniture and artwork. The end result: your house better than its competition and it sell faster and for more money!

This article written by Sveta Melchuk from www.home-staging-montreal.com. Montreal firm that specializes in Home Staging and Interior Re-design services.

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If your property is fresh in the market, an open house can be very important. You never know whom in your neighbourhood is looking to buy a home like yours. There has been some instances where the actual buyer came from a Open House visit. Although this isn t always the case.

In fact, most visitors who come to open houses rarely buy the house. A lot of them don t even know the price of your home when they stop by to visit; they probably just followed an “Open House” sign, got curious and came in. It will be the agent s job to quickly screen the visitors and to identify them as “Potential buyers” or “Lookers”. (Your listing agent should know how to do that)

You might be wondering: what is the purpose of holding an open house?

Basically, an open house performs a similar function to the neighbourhood announcements, informing the local community that your house is now for sale, it s an invitation to come in and visit and an opportunity for some word of mouth advertising.

When not to hold an open house:If you live in a High Rise Condo complex in a busy area. Having to buzz people in can be quite a hassle, as well as finding parking in a busy street. Most buyers will be interested to see a place with a front yard, back yard, etc. Since there are none of these features to retain the potential buyer, the visits are usually extremely short.If you have been in the market for a long time. Most of the neighbours already know your house is for sale, and other ?Open-house? visitors rarely buy them.If the weather conditions are unfavorable.(Extreme weather conditions) Check the weather network before planning and advertising an Open House. Snow storms, rainy days and other temperature related issue will affect the outcome of your Open House.If you are planning on having friends visit. There s nothing more uncomfortable than trying to do an open house with a full house of non-buyer s. Most people walk into an open house expecting the home to be quiet and organized. Having friends over not only makes the prospective buyer feel like they are interrupting, but also distracts them from looking at your house as a potential home. On their way out they will most likely remember the conversation your friends were having, rather than the color of your walls.

Get more tips on marketing your home: Join the Montreal Real Estate Blog

Related articles:

* Ten expert tips to prepare your home for sale

* First Impressions Count!

* How to make a small room appear bigger

* Viewing an Open house with Open eyes

Technorati: selling real estate | home staging

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I’ve avoided blogging about this deal for fear of jinxing myself, but I’m close to completing a 1031 exchange that I initiated earlier in the year to comply with a New Year’s Resolution that I’d made to sell a high-end loft and trade it for a multi-family property w/ better income potential. ?What is a 1031 Exchange?But now w/ all the work done and a closing set for Friday I think it’s safe to mention. ?I learn something with every deal that I do. ?Here’s a couple of challenges that popped up on this one. No?comps:?I’m buying an updated four-unit complex in the trendy Montrose section of Houston. ?There basically are two types of properties that you find in the comps: teardowns and new construction. ?The building that I’m buying was originally built in the ‘30s, but has been updated with new wood floors, central air conditioning, a raised outdoor deck, and a number of amenities that make it a rare building. ?Which means: there’s nothing to compare it to.?Which in turn means: you have to trust your numbers because there’s really not much of a “market”.? Time pressures:?The sale side of the 1031 was triggered by my selling the property to the tenant who I was renting to. ?This was fortuitous in that I avoided vacancy, sales commissions, and all of the other hassles and expenses that are associated w/ marketing a property, but it also happened a bit quicker than I had expected – which meant that ?I needed to be expeditious in my search in order to identify a replacement property within the IRS mandated 45 day window.?But nothing like a deadline to keep you from getting paralyzed by the analysis.? Challenging negotiation:?The goal of a negotiation is to efficiently reach a wise agreement in an ethical way. ?This is easies when there is some alignment of the goals of the two parties and they negotiate directly.?Well in this case the “alignment” part was potentially there.?But the other elements weren’t.?First: both the sellers and I were using agents – that in itself injects two additional degrees of separation into the negotiation, which makes effective communication more difficult.?Add to this the fact that the seller was not a single individual; the property was owned by a group of three physicians who had teamed up on the investment, and who, based on their disjointed and confusing responses, had conflicting agendas.?Messy.?Once I get this deal tied up I’ll write about how some of the Getting to Yes principles helped keep the deal from stalling.?

But looks like we re close to the finish line on this deal.? And appropriately, the deal is set to close on Friday the 13th.? Not that I m superstitious or anything

The baton passes to for this week s Carnival of Real Estate Investing.?

The real estate investing muse must not have been in full swing this week and the carnival didn t get a lot of submissions.? We ve been having some beautiful spring weather here in Houston, so if other areas are getting a taste of this as well then perhaps it s getting some bloggers away from the keyboard.? Not a bad thing, in my book.?

But what this edition lacks in quantity it makes up in quality:? Two Bloodhounders, an insurance warning, and a couple of tips for newbies.?

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Brian Brady, America s most opinionated mortgage broker, takes the top spot this week.? Brian is moonlighting as guest author at Long Beach Real Estate.? Check out his tips on working through the mortgage maze.? Part 1 in the series:? How To Get The Best Home Loan - Neatness Counts When You Want a Home Loan .? Read the rest of the series via the links at the bottom of the page. ????

Do you have enough insurance?? Matthew Paulson asks this questions on? the Getting Green blog.?

Our second Bloodhound Blogger presents the rant of the week:? Jeff Brown laments the proliferation of “advisors” who declare themselves experts after a few hours of classroom instruction.? Designations ? Real Education ? Marketing ? Give Me A Break.

Wealth Building lessons offers some common sense pointers for new investors; check out How To Invest In Real Estate .

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That s it for this week.? Got a post you want to share?? Submit it to next week s carnival.?? And you can check out past editions on the ?? blog carnival index page.

I was meme tagged by Pat Kitano of Transparent RE.com. A meme [mem ] is described by the American Cultural Dictionary as "A unit of cultural information, such as a cultural practice or idea, that is transmitted verbally or by repeated action from one mind to another ."

Huh?? Well consider it sort of a virtual party game.? And this particular meme has instructions: tell five things about yourself that readers might not know, and pass the infection along by tagging five other Bloggers.?

So for your reading enjoyment, five things that you probably didn't know about me:?

1.? I was a computer nerd early on, starting out with a TRS 80 and a Commodore Vic 20 (with tape drive!) when I was in middle school.? If you look at this photo and get a warm wave of nostalgia then you and I would get along.?

2.? I was an All American boxer in college and made it to the collegiate national championships in Reno Nevada my senior year.? I lost my final bout (my only bout that was televised) - a split decision loss to a hometown boy from UNR.? He was a south paw.? So now I have this thing about lefties

3.? I lived in Bogota Colombia for three years working for an oil company.? Best place I ve ever lived.

4.? I have a cat that I adopted for $2 at a shelter in Bogota and it cost me $300 to bring her back to the US when I moved back.? Well actually it cost the company that I was working for because I was able to expense it.?

5.? My favorite vice is Maggie Moo s cotton candy flavored ice cream, which comes in a industrial chemical shade of blue and stains your teeth, lips, and anything else it comes into contact with.? My wife thinks it is disgusting.?

So I'm tagging:? Jeremy Bencken at TenantMarket.com, Derrick Daye at Branding Strategy Insider, and fellow Houstonian Micahel Price of MLPodcast.com.? Those of you who are paying attention will notice that this is just three, not five.? But Pat, who passed this on to me, only tagged three - so I'm doing the same.?

And my inner geek thinks the following is pretty cool: tracking this particular meme back 17 generations:

Drew of Drew's Marketing Minute? Starbucker? Trevor Gay of Simplicity Phil of Make it Great? Kammie of Passion Meet's Purpose Success from the Nest? Dave of Rothacker Reviews? Andrea Learned of Learned on Women Ann Handley of the Marketing Profs Daily Fix Nedra Weinreich, Spare Change? Toby Bloomberg, the Diva Marketer? Paul Chaney, Strategic Blogging Mary McKnight of RSSPieces Jim Cronin of Real Estate Tomato Joseph Ferrara? of Selsiusblog? Teresa Boardman? of St. Paul Real Estate Pat Kitano of Transparent Real Estate

Ok - I know that rule #1 of blogging is to keep it short - 250 words max.? But rules are made to be broken.? Here s some thoughts on a whitepaper we re working on here at .? Skip this one if you re looking for a short read

For years Real Estate professionals are heard cries that the sky is falling – that the impending bursting of the real estate bubble along with advances in technology would soon make the profession obsolete.? But it’s been easy enough to disregard these predictions as alarmist exaggeration while the market zoomed along in the longest bull market in recent history.?

Now as we enter the fourth quarter of 2004 the picture is looking a bit less rosy.? According to recent market statistics prices are starting to stagnate in some areas, falling in other.? Houses are staying on the market longer as inventory levels hit record highs.? There are a variety of factors that lead me to believe that some changes might be on the horizon…

The real estate industry is poised to enter a period of instability.

The real estate industry, particular the customer-facing segment, exhibits a number of features that indicate that it is entering a period of transition:

Large number of participants (estimated 1,275,000 registered Realtors? nationwide with around 10,000 joining the ranks every year.) Increasingly savvy customer base as consumers increase their understanding of the real estate markets and expect more from service providers. New market entrants on the technology front.

The three factors above are shifting influence towards the consumer and away from Realtors? and other real estate professionals.? This is a technology driven shift, and in the short term this will present a major challenge to the status quo 6% commission that agents earn on sales.?

?How does technology impact industries?

Technological innovation is nothing new, but the rapid rate at which new technological products and ideas appeared in the 1990’s prompted new efforts to understand the phenomenon.? Perhaps the most quoted reference is Clayton M. Christensen’s The Innovator’s Dilemma, which coined the term “disruptive technology.”

A “disruptive technology” is one that causes a major structural reordering of an industry.? Most major technological innovations are not truly “disruptive”.? Online retail is an illustrative example.? Destinations like Amazon.com have rocketed in popularity, but it’s now clear that traditional retailers are not headed for extinction.?? In fact, online marketing has been embraced by the traditional segment as an enhancing strategy (example: barnesandnoble.com)

One the other hand, one doesn’t have to look far to find some technological innovations that truly have been disruptive.? Examples:

The introduction and continual improvement of desktop computers revolutionized a variety of industries, from mainframe workstations to software design. The introduction and continual improvement of digital cameras impacted the entire photography industry.? Technology companies like Sony and Panasonic are capturing a major share of a market that was previously dominated by Cannon and Nikon.? Kodak has begun to discontinue some previously popular film-based product lines.?

In the two examples above, the structure of entire industries was permanently altered, long term strategies transformed, and the relative strength of market participants reordered.?

A number of industries are currently in a period of uncertainty as they go through technological shifts that may or may not be disruptive.? Examples:

Online news outlets are threatening the structure of the newspaper industry.? The Economist magazine recently ran a feature “Who killed the newspaper?”? It remains to be seen what kind of impact this will have on the future of journalism.? Voice over Internet Protocol (VOIP) is challenging the telecommunications industry, and may permanently alter long-distance voice communication.?

…and most interestingly,

The real estate industry is being challenged by a number of technologically-based innovations from companies as diverse as Craigslist, Zillow.com, Google, and a variety of for-sale-by-owner online solutions.?

?So what does this mean for the Real Estate industry?

Entrenched industries, by their very nature, tend to be slow to recognize and react to disruptive innovations when they arise.? Some factors to consider in the case of the real estate industry:

The industry is made up of thousands of highly autonomous participants, with the National Association of Realtors (NAR) acting as a centralized but weak governing authority.? The information hierarchy is described as the progress from data (raw data), to information (processed data that answers a question), to knowledge (ability to apply information).?

????????

Within the traditional real estate industry, efforts to modernize, where they can be found, tend to focus on the data end of the information hierarchy (collecting leads, updating websites, digitizing contracts, etc.)?

These are the easiest challenges to undertake, however they will be the first to be assailed by new competitors, and they’re the services that Realtors? offer that consumers value least.?

NAR acknowledges that there is a gap to be bridged and challenges on the horizon, as evidenced by their commissioning of the 2006 Realtor? Technology Survey.? However, the same survey indicates a high level of complacency among Realtors? overall (although 86% of agents want MLS to expand technology tools, less than 40% were familiar with Zillow.com, a major emerging industry threat.?

If a major shift is eminent there is little that the industry as a whole can do to advert it.? However, individual participants can take steps to attempt to remain relevant.? (An example:? the emergence of digital photography pushed Polaroid into bankruptcy, but Kodak has thrived by using their position to move aggressively and early into designing and marketing digital cameras.? Witness also the major oil companies who are taking a position in renewable energy and biofuels refining.)

Market participants - companies, groups, partnerships, regional associations - need to recognize the threat that technology brings to their business model, move early and aggressively to preempt the threat by adopting technologies as necessary, and focus on shifting their value proposition away from the data end of the information hierarchy and towards the information/knowledge end.?

As a native Oregonian, I have definitely seen big changes in the demograhics of people who live here and who ultimately end up buying homes here. I know I m not living in S. California where the demographic changes have been much more prevalent but Oregon has seen its share of demographic changes in recent years.

Coming from the lending industry a little ways back (last year:) I saw first hand the growth of home buying by minorities. In my neck of the woods, hispanics are an ever growing population and they have been buying homes at record paces.

So why haven t most mortgage brokers seen these changes and adapted to the market to capture more business from these minority buyers? Well some have and some haven t.

In the Portland area, there are a few good mortgage lenders who cater specifically to the hispanic community. They have hispanic speaking brokers, literature with Spanish writing, and often work with hispanic realtors.

However, most of the rest of the mortgage industry (in my area anyhow) is still going about their work the same way as years past. They haven t customized their service to meet the needs of the minority buyers.

A recent study came out by Campbell Surveys that highlights what lenders need to do to boost business with minority borrowers.

A novel idea huh? Ask the target market what they want and give it to them.

This study shows that just a few key added benefits will capture more minority borrowers and boost the business of mortgage brokers who institute these changes. In the study, it reveals that only 48% of minority buyers end up going with their realtors mortgage broker. This isn t because the broker is incompetent (most of the time), rather that the borrower isn t comfortable with the broker and what they have to offer them.

These changes aren t anything surprising. In fact, if the mortgage brokers would sit back for a second and put themselves in the shoes of the average minority borrower these changes would be obvious. The top two things that will boost business from minority borrowers are:

Offering foreign language services. Weird huh? Borrowers want to be able to speak to someone in the language they are comfortable speaking. This goes down to the core of customer service and should be one of the immediate changes that mortgage brokers make.Offering alternative loan products. This one is less obvious to many mortgage brokers. Many minorities desire loan products that allow for lower, or no, downpayment. One of the big loan products that lenders should market to minority borrowers is loan products that allow for downpayments coming from the borrowers family. Minorities, including hispanics, have tightly knitted families and often act as a family unit. However, most conventional financing requires that the downpayment come from the borrowers assets only. Allowing for acceptance of outside funds for the down payment is a huge benefit that many minorities are looking for.

So if you are a lender and are not tapping into the ever growing minority market, you are missing out on a ton of business. If you aren t yet offering language services such as translators or a broker who speaks the language you are alienating many borrowers and costing yourself revenues.

Also, spice up that marketing a bit. Offer customized loan packages that meet the needs of minorities and truly help them get into a home more easily.

In the end, all consumers will go where they feel comfortable and where their needs are met. If you aren t doing both of these you are $hit out of luck.

On the realtors side. You can serve your minority buyers better by partnering with a lender who caters to the minority borrower. Instead of sending your minority buyer to your favorite lender who doesn t cater to their needs team up with a lender who does and give your buyer the option between the two. By doing this, you are serving your client better and it will reflect well on you.

Bottom line adapt to the changing market and offer what your target market wants. Don t just sit idly by and wonder why your minority borrowers keep jumping ship and going to your competition.

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Us as real estate investors really need to get back to the basics and see real estate investing for what it is and more importantly WHAT IT IS NOT.

I was recently reading the RealEstateJournal and found a great article written by David Crook. This article isn t the same ol “doom and gloom” the real estate world is falling type article. It is more of an article to help new real estate investors get grounded and to see what real estate investing is and what it isn t.

After reading the article I began to think (I know, sometimes I get myself in trouble when I think

.

Over the past couple years the real estate investing world has transformed (or so the guru s want you to think) into a “get rich” quick haven where anyone can jump in and make a quick million. These same guru s, some who actively invest in real estate and some who do not, are profiting big time on the “education” of hungry new investors.

First off, let me put this out there. I am in full support of the real estate investing education industry (that s what I m doing here) and do not want to knock it. The industry as a whole is a great business that benefits the new green investors immensely. However, there are some less than honest and less than experienced “gurus” out there who are repackaging the exact same material as the next guru and reselling it without first being successful in real estate investing themselves. If they can sell it and make a profit go for it. The pretenders will weed themselves out and will not be around this time next year.

Over the past couple years all of this real estate investing education hysteria has actually made finding good, simple, and effective investing information very difficult rather than made it better. Every guru comes out with a new technique “step-by-step” plan or new system. All of these new ideas have just confused new investors and actually hurt their chances of success.

When I was reading the article it struck me that what people need to revert back to is the basics. Get away from the newest coolest loophole and the complicated “step-by-step” “how to be rich” crap that does nothing but to confuse you and leave you knowing just enough to know that you don t know anything about real estate investing

and go back to the basics. In everything there is a basic form that is much easier to master and understand than the complicated and commercialized “in-depth” form. Sure, the complicated “in-depth” form may teach you more cool techniques and give you endless formulas to analyze absolutely everything but I have found that most of this stuff just confuses the hell out of people and leads them on an endless journey to know every detail possible about real estate investing ending in PARALYSIS ANALYSIS.

So us as investors and especially the new real estate investors need to get back to the basics and understand real estate investing for what it is. Here is the layout that David Crook uses to help investors get on the right track.

What is the basic form of real estate investing? Here it is in my opinion (it s no secret!)

- Sell it higher than you buy it for. Simple huh? The secret to making a profit in real estate investing is to sell for higher than you paid for it. How do you do this? Simply know what you can sell the property for before you put in an offer decide how much profit you want decide how much in repairs and expenses formulate an offer that enables you to make your desired profit after repairs and expenses and buy it. So basically the main part that you need to know before anything is your market and property values.

Generate qualified leads generate profits. The second basic aspect of real estate investing is finding qualified leads, funneling a lot of them through, and weeding out the deals. Many people call this marketing which it is. But, once again, break it down to the basics. What is marketing? Simply finding qualified leads for your business nothing more.

To find qualified leads for your business go where your target market is. Is your target investment rental properties? Who might have rental properties that you can buy? How about current landlords? Even better current landlords who have recently evicted someone. How about people in foreclosure? Where do you find them? Banks. Banks know who is going through foreclosure and who isn t. Buy a list. The county courthouse. They have every single recorded foreclosure notice. Where do these people frequent? Many people down in the dumps will go to church for guidance. Post a flyer in church aiming to help people in foreclosure. How about the unemployment office? etc. You get the idea.

Break it down to the basics for finding leads. Determine what types of real estate you want to buy who might want to sell this type of real estate where you can find these people and how you can give them what they need and still enable you to make a profit.

Basics of business. This is one of the biggest areas where people over complicate things. What is the purpose of a business? To offer a good or service to people who need it in exchange for something of value. How do you run a successful business? To bring in more than what goes out to keep track of the income and outgo in detail and to pinpoint ways that you can optimize the income and minimize the outgo.

Business is very simply when at its basic form. You head up your business and do what you do best. Then, find people and/or other companies who can do the rest for you. I know, you are probably saying that you can t afford to hire people or pay for professionals. But in reality you can t afford not to. To make business simple, you need to oversee the operations and send others out to do the work that doesn t directly make the company money.

Think about it in its simplest form by looking at bees. The queen bee (you) runs the whole operation and does what she does best make more bees. She knows that in order for her to do what she does best (make more bees) she must spend as much time as possible doing only that. So she sends out her worker bees to gather her food, build the bee hive, protect the colony, etc. That is a company in its simplest and most efficient form. Imagine if the queen bee had to get her own food and build her own hive NOTHING WOULD GET DONE! Break it down to the basics and become the queen bee rather than the worker bee.

Overall basics. To be successful in real estate investing all you need to know is that you need to sell higher than you buy for you need to find qualified leads in masses you need to make offers on every qualified lead that comes through you need to get the money to do the deal by going where the money is (banks or private lenders who have money but don t want to actively invest in real estate themselves).

So break it down to the basics and forget about all of the confusing minute details. Once you learn to break everything down to its basic form you will be much more efficient and much more profitable. Quit fretting over what you don t know and start working with what you do know.

I know absolutely none of what I just wrote is new is a secret or is even unique. But I just thought that it is time for people to get back down to the basics. When you concentrate on all of the detail, you actually become blinded by the detail and realize just how much you don t know. When you concentrate on the basics your mind opens up and becomes more creative and efficient.

Get after it and put the age old basics to work!

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